About
After 15 years of big brand experience, including almost ten years leading complex corporate brands in the strategy arms of two multi-award winning agencies in Sydney, a senior marketing role at Foxtel and fast-growing start-up ‘I Quit Sugar’ as Head of Sales & Marketing, I launched my own strategy consultancy in 2016.
Since then I have had the pleasure of working with small business owners helping them create the business and life they want.
I love working with brands across all industries, however my passion is to work with food and beverage brands. Cooking has always played a central role in my life and my family (I even came close to being on Masterchef many years ago!). I get food and there’s nothing I love more than working with foodies to nourish their business, so they in turn, can nourish their customers.
Strategic Slowness
My approach to business strategy and marketing embraces strategic slowness.
Chefs and cooks know the benefits of slowness – slow cooking brings out the richness and depth of flavours, it softens meat to the juiciest tenderness and it fills the kitchen with the best aromas. Business on the other hand, often overlooks the magic of slowness and opts instead for the frantic rush that often gets us nowhere.
When working with clients, I listen carefully and craft a strategy that takes them and their brand to where they want it to be without rushing, overwhelming or overworking them or their team.
When working with Scott Tulloch from Farmer Jo Foods, he said that the strategic slow method in business was like building a fire: “If you want a fire to last, you don’t put all your wood on straight away. You add it gradually and keep stoking the fire. The same is true in business, don’t hustle and hurry.”
Strategic slowness gives you the headspace, clarity and confidence to step boldly into the next phase of your business’ success.
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I enlisted Katie to help me realise a dream and help me turn it into a vision. Workshopping with Katie felt like a meeting of equal minds. Her ability to sort your grand idea into an approachable project is akin to a 50’s telecom switchboard operator. Aligning creativity and strengths with deft confidence. She knows how to listen and guide.
I can’t recommend her highly enough.
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A study by the Harvard Business Review that looked at 343 businesses, found those that “slowed down to speed up”, averaged 40% higher sales and 52% higher operating profits over a three-year period.
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Oomite
Spending so much time working with inspiring food and beverage business owners, it was only going to be a matter of time before I felt the urge to put my own food product out into the world.
Alongside my dear friend, Magdalena Roze, in 2020 I launched Oomite, an all-natural savoury spread, packed with flavour, premium ingredients and absolutely nothing artificial.
Of course, embracing my belief in the slow approach, we took the strategic slow road with Oomite, spending over two years perfecting the recipe (tested on our chef friends, of course!) and then strategically launching to hospitality venues we loved. I practice what I preach when it comes to advising my clients and have tried and tested my strategic slow approach in my own business!