Brand Growth Consultant.
Helping food, drink + wellness brands work out what’s next.
An independent strategic sounding board for growing food, drink + wellness brands.
To me, strategy isn't a plan for everything. It's a way to decide what matters, what doesn't and what to do next.
From confusion to clarity. From overwhelm to simple steps. From too many ideas to knowing where to focus.
Whether you're getting ready to launch or have an established brand, I bring strategy, clarity and years of food, drink + wellness experience to the table — helping you make decisions, focus your ideas, spot opportunities and work out what's actually worth doing.
A few of the brands I’ve worked with
Farmer Jo · Loco Love · Pure Pops · Chow Cacao · Locavore Byron · Salumi Australia · I Quit Sugar · Oomite · Undivided Food Co. · Lematch · KOOEE! · Boob To Food · Supermarket Swap · Bu Deli · Pepe Saya · Nodo · Almond Road · Carriageworks Farmers Market · LP’s Quality Meats · Single O · Old Quarter Coffee · Beam Coffee · One Seed Perfumes · Comma Spaces · Bende · Pilates By Brooke · Clara Baker Acupuncture
How we can work together
Strategy Sounding Board
One decision. One hour. An independent strategic perspective.
Bring me the decision, idea or opportunity and we’ll work through it together. I’ll challenge your thinking, ask the right questions and help you see it more clearly.
“Her ability to sort your grand idea into an approachable project is akin to a 50’s telecom switchboard operator. She knows how to listen and guide.” - Lucy Tweed, Every Night of the Week
Mini Strategy Sprint
From too many ideas to a clear strategy, focus and plan.
Across three sessions, we’ll clarify your brand strategy and goals, build a decision-making framework, then turn it all into clear priorities and simple next steps.
“We had so many ideas and opportunities for the business it was quite overwhelming. We came away feeling revived, focused, excited and ready to put our plan into action.” - Will + Trudy, Chow Cacao
Projects + Ongoing Support
For when you want me in the business with you.
Strategic support across brand, growth, products, launches, partnerships and marketing - for a specific project or ongoing.
“Katie is the piece we didn't even know we were missing! She is completely part of the Pure Pops team.” - Alice Storey, Pure Pops
In their words
Katie came highly recommended by a colleague. She helped refine my business’ purpose and gave me clarity on which direction I should focus my efforts, based on insightful market research which outlined future trends. Katie also has reputable connections and was able to put me in touch with some key players based on outcomes from our workshop.
Kate Williams - Nodo
It’s really hard to find people who can innately understand your brand, but Katie just gets it. Comma was in a stage of transition and growth and Katie helped to carve a path so we could move forward knowing what we stood for, what products and services best represented our brand and how we were going to sell them. Sometimes I’d get too busy working in the business and forget to work on it, Katie inspired me to work back on it!
Susie McIntosh - Comma Spaces
Katie is the piece we didn't even know we were missing! Her intuition and ability to articulate our business has driven us forward in a clear and easy path. She is completely part of the Pure Pops team.
Alice Storey - Pure Pops